Don't Use That Old Portrait:

"Oh, I didn't recognize you.”

Have you ever heard that before? Then maybe it's time to update your business portrait. But don't worry, it's easy to fix.

Changing Your Image

An Author’s Portrait

New hairstyles or colors, big life changes, childbirth, new jobs, new locations, new relationships are just a few of the reasons why people feel the need to update their professional image by getting a business portrait. Maybe it doesn't feel like much time has passed since your last portrait, but take a step back and ask yourself, are you still the same person on that business card?

Personal Branding: Manage Your Brand.

A Professional Portrait

A business portrait is just like a brand. It's meant to represent you as clearly and simply as possible. Your image should be recognizable and easy to remember. When there is a disconnect between what you look like in person and in your business portrait, it's easy for customers to get confused. Cut down on confusion by updating your portrait.

Embrace Your Experience, Don't Shun It.

Many people get nervous when updating their image. An underlying fear of growing older is often the culprit of a long-delayed update. But don't think of it as getting older, think of it as getting more experienced. How many new projects have you completed since that last portrait? Does it reflect all the work you've put into your career? Be proud of who you are and be proud of your image. Even if you've changed recently, that doesn't mean that you shouldn't try to represent yourself and put your best, foot forward.

Outdated Portraits Ruin Dates

An Authentic Portrait

A new portrait can be used all over the web, from work, to social media, to dating sites; consider the oft-used dating website, you think you find a perfect match, but when your match arrives; the person looks nothing like the picture. Suddenly, you're second-guessing everything they told you and everything you thought you knew about them.

Similarly, That's the feeling a client has when the expectations on your business card don't match the real life experience. It gives your clients doubt, when that's the last thing you want them to feel. Your clients should trust you and know you and for that to happen, they need to be able to trust the image, or the brand, that you use to market yourself.

Display Integrity

Don't make new customers second guess who they are dealing with. Let them know, loud and proud, exactly who you are and what they can expect from you because when your photo is accurate, it conveys integrity and displaying integrity is integral to gaining long term customers who will continue to work with you and will bring new clients, as well.